Explore key insights from the guest lecture on sales and distribution management at RVS CAS MBA. This lecture provided a comprehensive overview of how industry leaders are navigating both challenges and opportunities in the field of sales and distribution. Experts shared valuable strategies for optimizing sales processes, managing distribution channels effectively, and adapting to market changes. Attendees gained a deeper understanding of current trends, best practices, and innovative solutions that drive success in sales and distribution. From tackling logistical hurdles to leveraging data for strategic decision-making, this lecture offered practical knowledge to enhance business operations. By learning from experienced professionals, RVS CAS MBA students are well-prepared to excel in the dynamic world of sales and distribution management.