Navigating Marketing Success: Insights from Holly Fisk, Senior Field Marketing Manager at Akamai Tec

Holly Fisk, UKI Field Marketing Leader at Akamai Technologies, shares her marketing journey, and insights on planning effective field programs, fostering collaboration within integrated revenue organizations, and leveraging AI tools for success in today’s dynamic landscape.

Holly, we’re excited to have you on this interview series. What initially sparked your interest in marketing?

Likewise, thank you for inviting me to participate. When I was studying for my undergraduate degree in business studies, I had the option to specialise in either law, accounting, or marketing. Marketing had always been of interest to me as I had a passion for understanding what made consumers tick when making purchasing decisions. The consumer psychology module on my degree course cemented that marketing was an interest area for me. I wanted to learn more about how to meet consumer needs and requirements rather than just promoting on mass to an audience.