Manpreet Kour, Director of Experiential Marketing at Cvent, shares how she aligns marketing with GTM objectives, leverages tech solutions, collaborates with sales and customer success, and integrates AI to drive... Read More
Author: Abhibaj
Holly Fisk, UKI Field Marketing Leader at Akamai Technologies, shares her marketing journey, and insights on planning effective field programs, fostering collaboration within integrated revenue organizations, and leveraging AI tools... Read More
In the latest episode of the iTech Series Fireside Chat with Winfried Schultz, a prominent leader at Teradata EMEA, dives deep into key aspects of modern marketing strategies, including Account-Based... Read More
In B2B marketing, the quest for perfecting marketing strategies and solutions is unending. Various technological tools have been utilized to enhance the effectiveness of marketing approaches. One approach gaining significant... Read More